What I've learnt:
This flat plan is based on the most recent (October 5th 2013) issue of Kerrang! Magazine, pictured above.
Kerrang! Magazine is mainly aimed at fans of the rock/metal/punk genres. This is achieved in many different ways; it appeals to the younger generation, obviously with the artists that are interviewed, also with the adverts (new albums, tour dates of various bands, adverts for indie clothing lines). They also support new talent, with the 'Up And Coming Bands' page. They do include the fashion element (with the clothing line adverts) but mainly focus on the music.
I've learnt that I need to focus who I aim my magazine at, and tailor the whole layout and content of my magazine to suit that audience.
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